About

Hi! I’m Gretchen, a trained designer and creative leader living in the Madison, Wisconsin area. Over the past 20 years, I’ve honed my craft, marrying content and art to deliver results-driven work that resonates with clients and their target audiences. Most people find me friendly, personable, and flexible (ask to see my splits!). Whether I’m designing for elite brands such as Mattel’s American Girl or small businesses with unique custom needs, I take pride in producing work that exceeds project goals and elevates content and branding. I have experience in photographic and illustrative art direction, children’s book design, craft styling, food styling, budget-friendly stock imagery design, photoshoot production, magazine art direction and design, print collateral, and more.

In my free time, you can find me baking, spending time with my large family, watching sporting events, reading a good fiction book, or solving some NYT puzzles.